Lena ​Grünert

2024

UGC ​PORTFOLIO

User Generated Content

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My

MESSAGE

"The details are what makes life beautiful. If you put ​them in the right order they can create poetry."

Introduction

About me

Less Than Symbol

Hi, My name is Lena, and I am a UGC creator.


As a User Generated Content (UGC) creator with a background in ​marketing and creative direction, I am deeply committed to crafting ​content that captivates and resonates. My expertise in strategic ​planning and marketing enhances my ability to produce content that ​is not only engaging and informative but also strategically aligned ​with broader communication goals. I thrive on exploring diverse ​topics and bringing my unique insights into each project, leveraging ​my experience to deliver successful UGC productions. My passion ​lies in creating meaningful content that can make a positive impact, ​continually refining my skills to excel in the dynamic field of content ​creation.

93%

Did you know?

of customers believe user generated content is very helpful when making a purchase decision

Why is ugc Important?

Why is ugc Important?

Why is ugc Important?

Clients

?

Why ugc

Brands

of brands believe that authentic UGC in ​their paid and owned media would improve ​the performance of their ads and content

of consumers say that ratings and reviews ​are a key way they learn about products ​they’ve never purchased before

Social Proof

increased revenue per visitor when ​featuring UGC

of shoppers say UGC makes them more ​confident in their purchasing decisions ​than professional photography

of search results for the world’s ​biggest brands are links to user-​generated content

more Time is spent by Visitors on ​websites that include UGC

by Lena Grünert

Proof of Work

My photographic style mixes modern ​vibrancy with nostalgic aesthetics, ​producing polished, high-quality images ​that captivate and inspire. I innovate in ​editing and photography to tailor content ​that ranges from professional to casual ​"do it at home" styles, depending on client ​needs. The following pages feature work ​for clients and personal projects, ​showcasing my ability to blend ​contemporary and classic techniques. ​Reflecting on the principle, "The details are ​what makes life beautiful. If you put them in ​the right order, they can create poetry," ​each image is crafted to tell a story and ​deeply engage viewers.

Image Moodboard

photography

photography

photography

Client Work

photography for Clients

Less Than Symbol

by Lena Grünert

Videography for Clients

Videography for Clients

Phone Poster Frame with Shadow
Phone Poster Frame with Shadow
Phone Poster Frame with Shadow
Phone Poster Frame with Shadow

Make Up

Fashion

Cosmetics

Jewelry

Brands I've work with

Less Than Symbol

multiple Products - Maybelline ​Germany

Summer Collection - Vero ​Moda

Outfit Showcase - ONYGO

Free cooperation - YSL Beauty

Equipment You get

IPHone

Utilizing the latest iPhone technology, I capture high-​resolution images that are vibrant and dynamic, perfect for ​contemporary visual needs. The iPhone's portability allows me ​to effortlessly document candid moments and stunning ​landscapes, ensuring a modern and authentic aesthetic that ​resonates with today’s audience.



Digital

Camcorder

With a classic vintage camcorder, I create videos that exude ​nostalgia and a timeless charm. The unique grainy texture and ​subtle color distortions offer a distinct, retro vibe that adds ​emotional depth and character to the narrative, ideal for ​brands looking to evoke a sense of heritage and authenticity.

Digital Cameras

My digital cameras are instrumental in producing crisp, ​professional-grade photographs. They allow for extensive ​technical control, enabling me to capture everything from ​intricate details to expansive scenes with exceptional clarity ​and color accuracy. This versatility is key for delivering ​polished and impactful visual content tailored to diverse ​marketing campaigns.

Depending on what Look you prefer all of these can be used to genereate the aesthetic that works best for your brand

RATE CARD

INCLUDED SERVICE

1 VIDEO

2 VIDEOS

3 VIDEOS

200€

350€

450€

VIDEO ​CONTENT

CONTENT ​PRODUCTION

2 MONTHS ​USAGE RIGHTS

CONCEPT

& SCRIPTING

PHOTO &

VIDEO EDITING

PHOTO ​CONTENT

3 FOTOS

5 FOTOS

8 FOTOS

100€

180€

230€

FOR

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ADD ONS

VOICE OVER

BUY OUTS

1 DAY DELIVERY

RAW FOOTAGE

50€

200€

100€

50% Video ​Price

For different use cases

SOCIAL POSTS

CREATION & ​POSTING ​PERSONAL ACC

REEL

Slide Post (> 3 Slides)

Story Post


300€

250€

50€

Hotel & Airbnb

Marketing

BTS for ​Productions

Product ​Showcase

Individual ​Needs

Rough White Paper

rate & service

rate & service

rate & service

rate & service

SUBSCRIPTION

CONTENT CREATION

(

(

If you need a custom pricing package or plan that best ​suits your brand need, contact me for the best offers.

rate & service

rate & service

rate & service

300€/month


  • Production 2 Videos (w/o posting) / month
  • Production 2 Slide posts (w/o Posting) / Month
  • INCLUDES STRATEGY & COMPETITIVE ANALYSIS


Bronze

500€/month

SILVER


  • Production 4 Videos / month
  • PRODUCTION 4 SLIDE POSTS / MONTH
  • INCLUDES STRATEGY & COMPETITIVE ANALYSIS



700€/month

gold


  • Production 8 Videos / month
  • PRODUCTION 4 SLIDE POSTS / MONTH
  • INCLUDES STRATEGY & COMPETITIVE ANALYSIS



Let's work ​together!

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Mail Address

LENA.GRUENERT2@GMAIL.com

Phone Number

+49 1794197421

Social media

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